Airline Management (ALM362)

(01/18/2022-05/10/2022)

Course Memo

This course covers the complex area of operational techniques and problems confronting the air travel industry today. Topics covered include market research, passenger trends, route studies, on-time operations, emergency measures and safety considerations. Prerequisite: MGT110; fall offering only

Assigned Books

Title Author ISBN Year Edition Price
AIRLINE MARKETING AND MANAGEMENT 7TH ED. SHAW 9781409401490   Seventh 54.40
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