Labor Relations (MGT570)


Course Memo

The course covers institutions, techniques, policies and procedures utilized in the planning and execution of activities that affect the direct flow of goods and services from producers to consumers. It introduces a managerial approach to the study of marketing, develops managerial perspective and analytical ability in solving marketing problems, and deals with the management challenge of designing and implementing the best combination of marketing variables to carry out a firm's strategy in its target markets. It applies marketing concepts, principles and procedures for planning, development, implementation and control of marketing programs in forprofit and non-profit organizations. Emphasis is on the matching of organization resources and strengths with global marketing opportunities, and strategies to overcome environmental threats. The course examines issues related to promotion, pricing, distribution, forecasting, and management of sales forces.