Airline Management (ALM362)
(01/17/2023-05/09/2023)
Course Memo
This course covers the complex area of operational techniques and problems confronting the air travel industry today. Topics covered include market research, passenger trends, route studies, on-time operations, emergency measures and safety considerations. Prerequisite: MGT110; fall offering onlyAssigned Books
| Title | Author | ISBN | Year | Edition | Price |
|---|---|---|---|---|---|
| AIRLINE MARKETING AND MANAGEMENT 7TH ED. | SHAW | 9781409401490 | Seventh | 54.40 |